The Story Behind the Once Once Audiovisuales Project

When Alejandro Ortiz, owner of Once Once Audiovisuales (onceonce.tv), approached me with a project idea to promote his company at an upcoming convention, I immediately knew it was a fantastic opportunity to unleash creativity.

A Friendship Turned Collaboration

Alejandro and I have been long-time friends, sharing mutual respect for each other’s work and always hoping to collaborate. Strangely enough, our paths had never crossed professionally—until now. This time, we finally got the chance to work together, with him as the client and me as the vendor.

Our friendship and shared creative vision eliminated the typical concerns of poor communication, conflicting ideas, or bad attitudes that can derail a project. This was the perfect setup for a smooth and enjoyable collaboration.

Unlimited Creative Freedom

Alejandro gave me something every creative professional dreams of: unlimited freedom. While this was exhilarating, it also came with its own pressures—I didn’t want to let down my friend, my client, or myself. The result was a project where creativity soared, producing work I could truly be proud of.

Of course, with great creative freedom comes responsibility. By setting my own project requirements and expectations, I ended up with a much larger workload than initially anticipated. But the outcome was worth every extra hour of effort, leading to a final product that exceeded expectations.

The Concept: A Surreal Infographic

Once Once Audiovisuales is a production company offering a wide range of services, including TV commercials, documentaries, web animations, 3D design, and more. My goal was to create an engaging infographic that showcased their diverse capabilities while avoiding a straightforward, overly serious representation.

Alejandro encouraged me to “go crazy” with the concept, even jokingly suggesting, “smoke something if necessary!” While I didn’t take that advice literally, I did let my imagination run wild, drawing inspiration from surrealism and pop culture to represent each step of the production process.

The Creative Journey

The infographic captured each stage of the production process, bringing it to life with humor and creativity:

• Brainstorming and storyboarding: Illustrated with whimsical scenes.
• Casting: Featuring talking animals as a playful twist.
• Musicalization: Pop culture characters made appearances here.
• Sound editing: Represented with quirky, engaging visuals.
• Filming: Showcased in diverse scenarios and situations.
• Special effects: Highlighted with vibrant, surreal elements.
• Video editing: Depicted with creative and dynamic compositions.
• Screening and presentation: Tying it all together with flair.

The number 11 (“once” means eleven in Spanish) played a significant role in the design. Not only is it part of the company’s name, but Alejandro also has personal ties to the significance of 11:11. I incorporated this detail subtly through Easter eggs scattered throughout the infographic—fun for viewers to discover!

A Rewarding Collaboration

This project was immensely satisfying, both creatively and professionally. The final result was something I am truly proud of, and, most importantly, Alejandro was delighted with the outcome. It was a dream project, blending trust, creative freedom, and collaboration seamlessly.